Case Study
Case Study
Case Study
Auden: Poetic Visual Identity
Auden: Poetic Visual Identity
Auden, a start-up poetry app, needed a visual identity that would appeal to both traditional poetry lovers and a younger, tech-savvy audience.
Auden, a start-up poetry app, needed a visual identity that would appeal to both traditional poetry lovers and a younger, tech-savvy audience.
Mission
Mission
Mission
Craft a brand identity that bridges classical literature and modern technology.
Challenge
Challenge
Challenge
Strike a balance between a timeless, literary feel and a contemporary, digital-friendly design.
Solution
Solution
Solution
Created a logotype using a custom typeface that blends serif and sans-serif elements. Developed a color palette inspired by classic book designs with a modern twist. Designed app icons and UI elements that complement the overall brand aesthetic.
Created a logotype using a custom typeface that blends serif and sans-serif elements. Developed a color palette inspired by classic book designs with a modern twist. Designed app icons and UI elements that complement the overall brand aesthetic.
Created a logotype using a custom typeface that blends serif and sans-serif elements. Developed a color palette inspired by classic book designs with a modern twist. Designed app icons and UI elements that complement the overall brand aesthetic.
Results
Results
Results
App store rating increased from 3.2 to 4.8 stars
User base grew by 150% in the first quarter after rebranding
Featured as "App of the Day" on a major app store
App store rating increased from 3.2 to 4.8 stars
User base grew by 150% in the first quarter after rebranding
Featured as "App of the Day" on a major app store
App store rating increased from 3.2 to 4.8 stars
User base grew by 150% in the first quarter after rebranding
Featured as "App of the Day" on a major app store
